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Automating Support with AI

Smarter Support for
Leading Logistics Platform AWS InfrastructureModern Technology

When support demands grow, automation makes the difference. Frontier empowered multilingual AI assistance, automated tracking, and seamless human escalations for faster, smarter customer support.

Deployments took effort.

Scaling took intervention.

We automated both.

  • Industry: Logistics & Technology
  • Offering: AI-Powered Customer Support
  • Improved: Customer Query Resolution
  • Reduced: Repetitive Support Workload
  • Optimized: Support Operations
  • Enhanced: Multilingual Customer Experience

Automating Support with AI

Smarter Support for Leading Logistics Platform Modern Technology

When support demands grow, automation makes the difference. Frontier empowered multilingual AI assistance, automated tracking, and seamless human escalations for faster, smarter customer support.

Deployments took effort.

Scaling took intervention.

We automated both.

  • Industry: Logistics & Technology
  • Offering: AI-Powered Customer Support
  • Improved: Customer Query Resolution
  • Reduced: Repetitive Support Workload
  • Optimized: Support Operations
  • Enhanced: Multilingual Customer Experience

The Challenge.

  • High WISMO Query Volume: Repetitive order-tracking questions handled manually.
  • Multilingual Support Needs: Queries across English, Hindi, Hinglish, and regional languages.
  • Scattered Information: Agents manually retrieve tracking updates, shipping rates, wallet balances, and panel guidance.
  • Manual NDR Follow-ups: Delivery failures require agents to collect updated details and schedule reattempts.
  • Limited Support Coverage: Working hours and team capacity affect response times and consistency.
  • High Agent Workload: Routine queries take time away from complex issues requiring human assistance.

The net effect : skilled agents spend most of their time on routine, scriptable questions instead of the cases that genuinely need a human.

The Challenge.

  • High WISMO Query Volume: Repetitive order-tracking questions handled manually.
  • Multilingual Support Needs: Queries across English, Hindi, Hinglish, and regional languages.
  • Scattered Information: Agents manually retrieve tracking updates, shipping rates, wallet balances, and panel guidance.
  • Manual NDR Follow-ups: Delivery failures require agents to collect updated details and schedule reattempts.
  • Limited Support Coverage: Working hours and team capacity affect response times and consistency.
  • High Agent Workload: Routine queries take time away from complex issues requiring human assistance.

The net effect : skilled agents spend most of their time on routine, scriptable questions instead of the cases that genuinely need a human.

Frontier's Solution.

  • Automated Query Resolution: Handles tracking, shipping rates, and policy-related questions.
  • Omnichannel Support: Available across WhatsApp, website chat, and voice.
  • Multilingual Assistance: Supports English, Hindi, Hinglish, and regional languages.
  • Seller Panel Guidance: Provides help with wallet, COD, passbook, and weight disputes.
  • NDR Follow-ups: Collects updated customer details and reattempt preferences for delivery failures.
  • Secure Human Escalation: Transfers complex cases with conversation context while protecting customer data.

Ahead of the Curve, Never Behind the Brain

Frontier's Solution.

  • Automated Query Resolution: Handles tracking, shipping rates, and policy-related questions.
  • Omnichannel Support: Available across WhatsApp, website chat, and voice.
  • Multilingual Assistance: Supports English, Hindi, Hinglish, and regional languages.
  • Seller Panel Guidance: Provides help with wallet, COD, passbook, and weight disputes.
  • NDR Follow-ups: Collects updated customer details and reattempt preferences for delivery failures.
  • Secure Human Escalation: Transfers complex cases with conversation context while protecting customer data.

Ahead of the Curve, Never Behind the Brain

How AI Transforms Customer Support -Before vs. Now

See how AI automates routine queries, reduces agent workload, and improves customer support efficiency.

  • Every “where is my order” query answered manually by an agent
  • Support limited to team working hours and headcount
  • Agents covering English, Hindi, Hinglish and regional languages by hand
  • Agents looking up or calculating shipping rates on request
  • Agents explaining where to find wallet, COD and passbook details and what the rules are
  • Agents manually chasing customers for corrected delivery details after a failed delivery (NDR)
  • Customers repeating their issue to the human agent after escalation
  • Data safety dependent on agent judgement
  • Agent time consumed by repetitive, scriptable questions
  • Order tracking (WISMO) answered instantly by the assistant on WhatsApp, web and voice
  • Always-on for routine questions, with humans focusing on exceptions
  • Seven languages in scope, with English and Roman Hindi live and others ready to enable
  • Domestic and international shipping rates quoted directly by the assistant
  • Sellers guided to the exact panel location for wallet, COD and passbook, with the rules stated
  • Corrected details and preferred delivery date collected by the assistant and routed to operations
  • Warm handover that carries the full conversation, so the human agent starts with context
  • Account details shown only to a verified identity, enforced by the platform
  • Agent time freed for disputes, delays and cases that need human judgement

What stays with a human (by design)

The assistant is deliberately scoped so that sensitive or judgement cases always reach a person:

  • Reschedules, address / pincode / mobile-number changes after dispatch
  • False or disputed deliveries
  • Pickups delayed beyond two days
  • Damaged / lost parcel claims (with photo evidence to operations)
  • Recharge-not-reflected and similar wallet exceptions

This keeps automation on the questions it answers reliably, and keeps a human on the ones that need one.

How AI Transforms Customer Support -Before vs. Now

See how AI automates routine queries, reduces agent workload, and improves customer support efficiency.

  • Every “where is my order” query answered manually by an agent
  • Support limited to team working hours and headcount
  • Agents covering English, Hindi, Hinglish and regional languages by hand
  • Agents looking up or calculating shipping rates on request
  • Agents explaining where to find wallet, COD and passbook details and what the rules are
  • Agents manually chasing customers for corrected delivery details after a failed delivery (NDR)
  • Customers repeating their issue to the human agent after escalation
  • Data safety dependent on agent judgement
  • Agent time consumed by repetitive, scriptable questions
  • Order tracking (WISMO) answered instantly by the assistant on WhatsApp, web and voice
  • Always-on for routine questions, with humans focusing on exceptions
  • Seven languages in scope, with English and Roman Hindi live and others ready to enable
  • Domestic and international shipping rates quoted directly by the assistant
  • Sellers guided to the exact panel location for wallet, COD and passbook, with the rules stated
  • Corrected details and preferred delivery date collected by the assistant and routed to operations
  • Warm handover that carries the full conversation, so the human agent starts with context
  • Account details shown only to a verified identity, enforced by the platform
  • Agent time freed for disputes, delays and cases that need human judgement

In one line

  • Before: every routine logistics question — in any language, on any channel — lands on a human agent.
  • Now: the assistant answers the routine majority instantly and in the seller’s own language, hands the rest to a human with full context, and shows account details only to the right person.

What stays with a human (by design)

The assistant is deliberately scoped so that sensitive or judgement cases always reach a person:

  • Reschedules, address / pincode / mobile-number changes after dispatch
  • False or disputed deliveries
  • Pickups delayed beyond two days
  • Damaged / lost parcel claims (with photo evidence to operations)
  • Recharge-not-reflected and similar wallet exceptions

This keeps automation on the questions it answers reliably, and keeps a human on the ones that need one.

In one line

  • Before: every routine logistics question — in any language, on any channel — lands on a human agent.
  • Now: the assistant answers the routine majority instantly and in the seller’s own language, hands the rest to a human with full context, and shows account details only to the right person.

Accelerate Your AWS Journey.

Whether you're accelerating digital transformation, modernizing enterprise applications, or building next-generation cloud-native solutions, Frontier delivers secure, scalable AWS cloud infrastructure and managed services designed to handle demanding workloads, optimize performance, and help organizations innovate faster.

Accelerate Your AI Journey.

Whether you're advancing scientific research, building next-generation AI applications, or modernizing enterprise workloads, Frontier delivers scalable AI and HPC infrastructure solutions designed for the world's most demanding computing environments.